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Visual changes coming to Burger King restaurants

What the restaurant will look like when construction is completed at the Burger King in Sunset Hills, Mo.

Construction is underway to completely rebuild the Burger King in Sunset Hills, Mo., into one of the brand’s flagship locations, and other visual changes are expected at locations throughout the chain.

The restaurant at 10734 Sunset Hills Plaza, which is operated by Maryland Heights-based Broadway Restaurant Group, will be one of the first in the world to debut Burger King’s new exterior restaurant design. The renovated restaurant is scheduled to reopen late July.

Burger King restaurants in Metro East won’t be getting an exterior renovation at this time, a spokeswoman said. However, all of the restaurants including those in Illinois will be getting new menu boards, uniforms, signage and a new logo, which is an homage to the brand’s iconic, early logo design.

Every Burger King in the U.S. will get the new menu boards within approximately the next 12 months.

The new logos are optional, but most franchisees are adding them to any new or remodeled location.

Adopting the new building type is case by case at the franchisee’s election

The new “Pavilion” design, created by Burger King’s resident architects, centers around the brand’s iconic Flame Grilling, which was made popular when the fast food chain was established in 1954.

Design elements include sustainable, handcrafted finishes and natural, wood textures. The exterior finishes break up the continuity of space to reflect areas for eating, cooking and driving through.

The more modern look is part Burger King’s first total rebranding in more than 20 years.

“Burger King has taken the guest experience to a whole new level from other fast-food restaurants in recent years,” said Henry Delouvrier, co-founder and managing partner of Broadway Restaurant Group. “From upgrading the look and feel of restaurants, debuting innovative products like the new Ch’King Chicken Sandwich and improving the quality of ingredients in core products, it is more enjoyable and satisfying than ever to dine and work at our restaurants.”

Franchisee Broadway Restaurant Group is one of a select group of United States franchisees that consults with corporate and test market concepts, including the meatless Impossible Whopper, which is a huge national success after being test-launched in St. Louis. The franchisee operates locations in St. Louis, across Missouri and Southern Illinois.

The renovated Sunset Hills location will offer several options for a contactless customer experience including drive through lanes and mobile ordering. The Sunset Hills Burger King creates 30 to 40 jobs and is hiring employees of all levels. Candidates can apply in person or at http://b-restaurants.com/careers.

“We strive to hire and promote right from the surrounding communities, giving residents a livelihood and path to career growth. In fact, ninety percent of Broadway Restaurant Group managers have been promoted from within,” said Delouvrier. Broadway Restaurant Group awards $1,000 college scholarships each year to employees or community members in the surrounding community.

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