Ninth annual Schnucks Folds of Honor ‘Round Up at the Register’ raises $125K
Funds will provide 25 scholarships to families of military veterans and first responders
Schnuck Markets Inc. has announced that Schnucks customers and the company pledged a gift of $125,000 to benefit Folds of Honor, a nonprofit organization that provides educational scholarships to the spouses and children of veterans and first responders who were killed or injured in the line of duty.
The “Round Up at the Register” campaign, which ran May 13 – 26 at all Schnucks locations, invited customers to round up their purchases to the nearest dollar to benefit the foundation.
Customers donated $116,143, and Schnucks provided an additional $8,857. One hundred percent of these funds will benefit Folds of Honor and will provide 25 educational scholarships.
“As we prepare to celebrate America’s 250th birthday, our customers once again showed their incredible generosity by supporting Folds of Honor and, ultimately, the families of military veterans and first responders,” said Schnucks Chairman and CEO Todd Schnuck. “After nearly a decade, our partnership with Folds of Honor continues to nourish people’s lives, and we are proud of the impact we have made and the lives we have changed together.”
Folds of Honor was established in 2007 after Major Dan Rooney, a U.S. Air Force fighter pilot, saw the grieving family of a fallen U.S. Army Corporal meeting their loved one’s flag-draped coffin on an airport tarmac.
The 501(c)(3) has awarded 73,000 scholarships to military and first responder spouses and children.
“The generosity of Schnucks customers continues to make a meaningful difference in the lives of the families we serve. Every dollar raised through the Round Up campaign helps provide educational opportunities to the spouses and children of America’s fallen or disabled military members and first responders,” said Folds of Honor Missouri & Southern Illinois President and CEO Matt Schwarz. “We are incredibly grateful to Schnucks, its teammates and customers for their continued commitment to our mission and for helping us honor sacrifice through education.”
Since 2018, the Schnucks Folds of Honor “Round Up at the Register” has raised $5.825 million – enough to support more than 1,100 scholarships.
Image provided by Schnucks.
About Schnucks
Founded in St. Louis in 1939, Schnuck Markets Inc. is a third- and fourth-generation, family-owned grocery retailer committed to nourishing people’s lives. Schnucks operates 112 stores, serving customers in Missouri, Illinois and Indiana and employs more than 11,000 teammates. According to Forbes’ 2025 rankings, Schnucks is the 185th largest privately-owned company in the United States and the 13th largest privately-owned grocer. Schnucks is committed to helping communities thrive, and as a champion for reducing hunger, the company annually donates more than $15 million in food to pantries that help those in need. Schnucks is part of 1939 Group Inc., which is owned by the family that founded Schnuck Markets Inc., and named after the year they opened the first Schnucks store. Other members of the family of companies include Festival Foods and Hometown Grocers Inc.
