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Monsanto makes multi-year gift to support American Red Cross First Aid App

 

From Illinois Business Journal news services

ST. LOUIS — Monsanto, a multi-national agriculture company based in St. Louis, recently became the exclusive sponsor of the American Red Cross First Aid App.

Through a three-year partnership gift worth $600,000, Monsanto will support the innovation and continuing development of the app to help ensure individuals and families in rural and urban communities can access life-saving information and other safety resources.

“The First Aid App builds on the Red Cross legacy of teaching life-saving skills to people across the country,” said Dominick Tolli, vice president, Product Management and Development at the Red Cross. “People have saved lives by having this expertise at their fingertips. Having Monsanto as a sponsor allows us to enhance the app with new content and use technology to save more lives.”

As part of the sponsorship, the Red Cross will develop a new, integrated content section promoting rural safety and provide information about how to prevent and respond to common agriculture-related injuries and incidents. New content will include videos, tips and interactive quizzes.

The Red Cross First Aid App offers people a free and easy way to access expert guidance for common first aid situations as well as preparing for disasters. Users who take a quiz can earn a badge that they can share with friends through social media to demonstrate their life-saving knowledge. To date, the app has been downloaded more than three million times. People have used the app in life-threatening situations including saving people who were bleeding, having a heart attack or experiencing a seizure.

People can download the app by texting the word “GETFIRST” to 90999, searching “American Red Cross” in the Apple App Store, Google Play or Amazon Marketplace or by going to redcross.org/apps.

Information on the Red Cross Family First Aid and CPR/AED online course and other offerings is available at redcross.org/takeaclass.

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