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Align your offers to meet your goals

By CAROLYN GREEN In a previous issue of my firm’s “Marketing Monday,” we looked at setting clear revenue goals for 2025. Next, let’s dive into how to align your offers to meet those goals. Here’s the truth: Your offers should work together like pieces of a puzzle, each one building momentum for the next. Let’s break…

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A university, a rural town and their fight to survive Trump’s war on higher education

  The administration’s research funding and DEI cuts present an existential threat to regional public universities like Southern Illinois University in Carbondale, the economic backbone of the conservative rural region it serves. By MOLLY PARKER Capitol News Illinois March 27, 2025 [Editor’s note: This is a first-person column that includes commentary and analysis.] CARBONDALE, Ill.…

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Democrats argue Republicans waited too long to file latest redistricting lawsuit

  Republicans say legislative districts illegally gerrymandered By BEN SZALINSKI, BRIDGETTE FOX and UIS Public Affairs Reporting (PAR), Capitol News Illinois SPRINGFIELD – Two elections have come and gone since the Illinois General Assembly passed new legislative maps, and Democrats’ attorneys argue in a new court filing that Illinois Republicans have lost their opportunity to…

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CDC rescinds $125M in promised public health investments; blocked $324M in future federal support

The Trump Administration recently notified the Illinois Department of Public Health (IDPH) that it is terminating federal grants nationwide that had been already awarded to support the ongoing work to protect the public from infectious diseases. The termination pulls back $125 million in funding for IDPH and 97 local public health departments, which had been…

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Kaskaskia College named on list of best places to work in St. Louis

“Students benefit from engaged and enthusiastic faculty across campus” Kaskaskia College has announced that it was recently named to the St. Louis Business Journal’s 2025 Best Places to Work list. Over 150 nominations were submitted for the list and only 80 companies were selected as finalists. KC Vice President of Institutional Support & Technology and…

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Belt secures nearly $1M clean energy, workforce development grant for East Side Health District

State Senator Christopher Belt is highlighting nearly $1 million in grant funding to the East Side Health District. “Securing this funding for the East Side Health District is a proud moment in our continued effort to advance public health, clean energy and workforce development,” said Belt (D-Swansea). “The work we’ve done with the Climate and…

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