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World Wide Technology has completed the first phase of a multi-year partnership with Schnuck Markets, Inc. to expand Schnucks Rewards app and program.

schnucksrewardslogoShortly after launching last month, the app broke into the “top free shopping” category in the Google Play store. Planned updates to the app in the coming months include features that enhance service department experiences.

“In today’s climate of digital disruption, retailers are seeking to create a more rewarding and frictionless experience for their customers to remain competitive,” said Josh Hogan, managing director - Digital, WWT. “The Schnucks Rewards app is just the first milestone of a long-term commitment to provide a faster, more frictionless experience for Schnucks shoppers.”

Both companies said they look forward to working on the digital transformation journey.

“Finding a global technology leader to guide us through our digital transformation really helped to cement this partnership,” said Dave Peacock, president and chief operating officer, Schnuck Markets, Inc. “It is important to us to reward our customers for choosing us and this new program not only does that, but delivers a simple and frictionless experience.”

Both companies are based in St. Louis.