COLLINSVILLE — Ameren Illinois is ranked in the top 15 Most Trusted Brands among U.S. utility business customers, according to a study by an international market research firm.
In a survey of 10,486 business and electric combination utility customers of the 60 largest U.S. utility companies (based on commercial customer counts), Market Strategies International recognized Ameren Illinois for building effective innovation, energy management and environmental programs. Ameren Illinois ranked 11th of the 60 utilities evaluated.
"With so much industry product development being conducted on environmental issues, distributed resources, energy consumption and alternative rates, the time is now to build and maintain strong brand trust levels among business customers," said Chris Oberle, senior vice president at Market Strategies. "Brand trust is essential for the utility industry's ability to gain customer support for these programs."
The Utility Trusted Brand & Customer Engagement Business study analyzes more than 50 consumption, environmental, service, digital and rate offerings. Most Trusted Brand utilities have higher usage of these offerings and higher demand for future usage of these programs. The Brand Trust index is based on 35 rating questions that relate to six factors: Customer Focus, Community Support, Reliable Quality, Communications Effectiveness, Environmental Dedication and Company Reputation & Advocacy."
"We have worked hard to develop flexible programs that make it easy for our business customers to manage their energy usage and save money," said Richard J. Mark, chairman and president, Ameren Illinois. "I'm proud of our team for all they are doing to deliver world-class service to businesses throughout our territory."
The following are benchmark scores of the top quartile of the 60 electric utilities surveyed. Those achieving top-quartile performance on Brand Trust are designated by MSI as the Most Trusted Brands among business customers.
Most Trusted Business Partners Brand Trust Index
-Georgia Power 795
-Los Angeles Department of Water & Power 793
-MidAmerican Energy 784
-Con Edison 782
-Idaho Power 781
-Alabama Power 777
-Pacific Power 777
-Florida Power & Light 776
-Puget Sound Energy 774
-Southwestern Electric Power Company 771
-Ameren Illinois 768
-Southern California Edison 761