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Joe’s Market Basket educates public on how to choose a fresh Christmas tree

(Photo courtesy Joe’s Market Basket)


As the holiday season unfolds in St. Louis and the Metro East, the perennial debate between natural and artificial trees gains renewed attention. According to a survey fielded by the Real Christmas Tree Board, the number one reason people want a real tree is the scent, with 4 out of 5 respondents reporting the scent itself is the smell of Christmas. For consumers who prefer natural Christmas trees, Joe’s Market Basket General Manager Andy Klos has several tips on choosing the perfect tree.

“We believe that picking out the perfect Christmas tree is one of the season’s highlights,” said Klos. “To ensure you choose the perfect tree for your home, start by picking your location within your home. Knowing the size and shape you’re looking for makes the selection process easier. Consider all angles by stepping back five to eight feet to assess your tree’s density, shape, color, trunk, and fragrance.”

Ensuring the freshness of your chosen tree is essential for avoiding the Charlie Brown effect. After the perfect tree style and size have been selected, Klos recommends checking for freshness.

“A few things to look for when choosing a fresh tree is to check the trunk for a slight stickiness,” shared Klos. “When you bend a needle, it should snap, not bend. Next, gently tug a branch or tap the cut end on the ground. You’re looking for minimal shedding.”

Once a tree has been chosen, keeping it fresh is essential. Start by cutting a half-inch from the trunk and place it in water promptly. A fresh-cut tree absorbs more water, ensuring it lasts longer. Remember to refill the stand regularly to keep it hydrated. With five locations Joe’s Market Basket has a tree for everyone. All five locations are stocked with Frasier Fir trees.

Joe’s Market Basket is a family-owned business with four Illinois locations in Edwardsville, O’Fallon, Godfrey, Troy and one location in St. Peters, Mo. Market Basket’s mission is to provide customers with an outstanding service experience and top-of-the-line products. For more information about Joe’s Market Basket, visit

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