Sanctuary Salon rebrands; adds in new Boutique offerings, expanded staff

The O’Fallon-Shiloh Chamber of Commerce recently hosted a ribbon cutting celebration to mark the rebranding and addition of a boutique at Sanctuary Salon & Boutique, located at 119 W. State St. in O’Fallon. Owner Andrea Donze is holding the oversized scissors and getting ready to cut the ribbon. (Photo provided by O’Fallon-Shiloh Chamber of Commerce)

Sanctuary Salon, located at 119 W. State St., O’Fallon, Ill., was opened in 2012 by the family of Andrea Donze, with the intent to offer the city’s Downtown District an eco-conscious salon, selling natural, ethically sourced brands for hair and skin. The salon opened with seven stylists and a full-service spa, which immediately got traction.

During COVID, the salon lost most stylists as well as their massage therapist and eventually the esthetician. They were operating with only three stylists, yet managed to keep the doors open during the pandemic.

Andrea Donze took over full ownership of the business in 2022.  There was a renewed demand for clothing and accessory shops in downtown O’Fallon now that people were out enjoying shopping and going to street events and festivals in the downtown district again. This fueled Donze’s desire to add in and open the Boutique, with her love for fashion being her biggest inspiration.

In 2023, Sanctuary Salon rebranded with a new logo and signage under its new moniker of Sanctuary Salon & Boutique. Since 2022, the business has added back in two more full-time stylists, a part-time makeup artist, a full-time esthetician, and is also back to offering spa services. Sanctuary is still a source of hair and skin products that are eco-conscious and naturally derived, but now it also offers clothing, purses and accessory options in its new Boutique.

“We would not be here without the constant support of the people of O’Fallon and our loyal customers. We will continue to be eco-conscious, recycle our used goods and work with ethically sourced brands, to give the city of O’Fallon the best possible service we can offer,” said Donze.

Donze further noted that, this year and next, there will be noticeable changes to the outside of the building as well as the inside aesthetic as they continue to grow, as a female-owned and -operated business in the heart of the O’Fallon Downtown District.