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Lumière Place Casino officially rebranded as Horseshoe St. Louis

Lumière Place Casino & Hotel formally transitioned on Tuesday to  Horseshoe St. Louis

A ribbon-cutting ceremony took place with more than 100 Horseshoe team members, city officials, Caesars Entertainment executives and the public gathered for the celebration.

Caesars Entertainment Regional President Bill Reeg, Horseshoe St. Louis SVP & General Manager Brian Marsh and CEO of Greater St. Louis Inc. Jason Hall gave remarks prior to the group walking over to the newly constructed Horseshoe St. Louis entrance sign where the ribbon cutting took place.

“We’re thrilled to officially become Horseshoe St. Louis,” said Marsh. “We’ve received nothing but positive feedback for the brand and we couldn’t be more excited to welcome our guests to the legendary Horseshoe.”

Following the ribbon cutting, the group went inside to enjoy celebratory cake, pastries and pizza and pasta from The Slice Pizzeria and Pasta and a reception at Cinder House at the luxurious Four Seasons Hotel St. Louis, located on the Horseshoe St. Louis complex.

“Horseshoe’s investment not only means a new look for this anchor riverfront institution, it also means more jobs for our metro and more activity on Laclede’s Landing,” said Hall. “Rebranding as Horseshoe signals a commitment to our city, to our north riverfront, and to our efforts to promote the type of destination entertainment that all great downtowns have in common. We look forward to a long partnership with Horseshoe.”

The transformation into the legendary Horseshoe includes a renovated exterior with Horseshoe signage, a new look for the casino floor, including updated carpeting and lighting and new slot options. A new Starbucks will join the restaurant line-up later in the year.

In keeping with Horseshoe’s “classic sophistication,” the design team incorporated “a handcrafted feeling with tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography,” a release said.

Horseshoe St. Louis includes a 75,000-square-foot casino, slot machines, table games, and a dedicated WSOP poker room. The resort boasts of several restaurants including Slice Pizzeria & Pasta, Riverfront Grill, Cinder House and Morton’s The Steakhouse. Horseshoe St. Louis also includes a 400-foot tunnel featuring two sections of moving walkway, designed to provides an easy and secure pedestrian link between St. Louis’ central business district, Horseshoe St. Louis and the Mississippi Riverfront. Also located on the Horseshoe St. Louis complex is the Four Seasons Hotel St. Louis.




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