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Casino Queen holding company increases bet on Louisiana market

CQ Holding Company Inc., the parent company of DraftKings at Casino Queen in East St. Louis, has expanded its market in Louisiana.

The company announced it has completed its acquisition of the operations of Belle of Baton Rouge Casino Hotel from Caesars Entertainment Inc. The property joins CQ Holding Company’s expanding gaming portfolio that also includes Casino Queen Marquette in Marquette, Iowa; and Hollywood Casino – Baton Rouge in Baton Rouge, La.

“The acquisition of Belle of Baton Rouge provides us with an exciting opportunity to enhance the gaming and other amenities in the Baton Rouge community,” said Terry Downey, president and CEO of CQ Holding Company, Inc. “With the launch of sports betting and exciting renovations planned for Belle of Baton Rouge and our other newly acquired property, Hollywood Casino, we look forward to elevating the city’s allure as a gaming destination.”

Belle of Baton Rouge is located at 103 France St. just south of Hollywood Casino Baton Rouge near the city center and Louisiana State University. The historic property opened in 1994 as Louisiana’s first casino. Spanning 28,500 square feet, the riverboat casino features three decks of gaming, meeting spaces, two parking garages and more.

Hollywood Casino Baton Rouge is docked on the Mississippi River at 1717 River Road, within walking distance of the Louisiana State Capitol. The 27,000-square-foot gaming space features 859 gaming machines and 12 table games spanning three decks. Hollywood Casino recently broke ground on a 38,000-square-foot expansion project, which includes moving the casino to land and increasing its footprint to 100,000 square feet of space including a state-of-the-art DraftKings Sportsbook and new dining outposts.

Cover: DraftKings at Casino Queen in East St. Louis.

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