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Schnucks, customers donate $125,000 to help tornado victims

100 percent of donations to go to the American Red Cross

Schnuck Markets Inc. and the American Red Cross said Schnucks customers and the company donated $125,000 to support Midwest tornado victims.

Schnucks’ week-long “Round up at the Register” campaign concluded on Dec. 19 and allowed customers to choose to round up their grocery purchase to the nearest dollar. Schnucks customers donated more than $113,000, and a Schnucks’ corporate donation brought the total to $125,000.

All donations will go to the American Red Cross to support the relief efforts for those impacted by the tornadoes earlier this month.

“We thank our customers who, once again, demonstrated their generosity to not only help their neighbors next door but those hundreds of miles away who were impacted by the storms’ wrath,” said Schnucks Chairman and CEO Todd Schnuck. “Taking care of our communities and nourishing the lives of the residents who live in those communities is a priority for Schnucks, and our customers have shown time and again how important it is to them as well.”

It is estimated that on the evening of Friday, Dec. 10 more than 30 tornadoes ripped across several Midwestern states leaving dozens dead and many more without shelter, food or power.

“The willingness of Schnucks’ customers to give to those in need will help so many people who have lost homes, belongings and sadly even loved ones during these recent devastating tornadoes,” said Beth Elders, executive director, Greater St. Louis, American Red Cross. “We greatly appreciate the partnership with Schnucks for providing an avenue for generous giving to ensure the Red Cross is always there to help.”

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