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Dupo-based sporting goods operation acquired by BSN SPORTS

BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, has acquired Winning Streak Inc. based in Dupo, Ill.

Founded in 2003, Winning Streak has served the greater St. Louis and Chicago team sporting goods market through an extensive brand selection and customized uniform and apparel offerings. Through this acquisition, BSN SPORTS welcomes the Winning Streak sales and support teams to its platform and will continue to support customers out of the local St. Peters, Mo., and Mokena, Ill., sales offices.

Winning Streak founder Chris Braun will maintain ownership of his decoration facilities, adding further support to BSN SPORTS’ internal and third-party decoration network.

Dallas-based BSN SPORTS is a national marketer, manufacturer and distributor of sporting goods apparel and equipment.

BSN SPORTS said it continues to strategically expand its geographic footprint and professional sales team across the county.

“As BSN SPORTS closes out a record 2021, we are excited to accelerate our growth trajectory as well as our decoration footprint through this new addition,” said Terry Babilla, BSN SPORTS’ president, said. “Winning Streak has maintained a strong local presence as a prominent athletic provider and support system to the regional sports community. We look forward to this opportunity to expand upon Mr. Braun’s and Winning Streak’s strong foundation of customized product offerings with access to free premier coaching and development resources, our line of team and school campus branding products and exclusive ordering platforms that truly bring forth a one-stop shopping experience for coaches, schools and athletic organizations.”

He added, “Over nearly two decades, Winning Streak Inc. has had the honor of serving athletes, coaches and families with a focus on providing an elevated service experience to our local communities. I look forward to working with BSN SPORTS through our expansive decoration facility while introducing new tools and resources to our customers through our new family at BSN SPORTS. The Winning Streak team is excited for the opportunity to continue deepening relationships with our customers and creating positive experiences for coaches with the added benefit of BSN SPORTS’ nationwide presence backed by enhanced employee and customer support structures.

Babilla concluded, “Our BSN SPORTS team is eager to support their local communities and coaches with the tools and services that enable coaches and organizations to focus on making a positive impact in the lives of their student athletes. As a company, we will continue to strategically grow our team with seasoned professionals who provide best-in-class service and have a passion for building lifelong customer relationships.”

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