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Swansea e-commerce company acquired by British firm

Ascential plc announced Monday it has acquired 100 percent of OneSpace, a Swansea-based content optimization business serving brands trading on e-commerce marketplaces.

Ascential is a British-based information, analytics and e-commerce optimization company, formerly known as EMAP. It is a business-to-business media business specializing in exhibitions and festivals and information services. It is listed on the London Stock Exchange.

OneSpace manages product specific content catalogues, enables the creation of original material and customizes content in order to drive higher sales across multiple products and marketplaces. It serves, on a subscription basis, over 60 consumer package goods customers in the U.S. market. OneSpace, employs 96 staff, led by Stephanie Leffler who founded the business in 2011.

Duncan Painter, CEO of Ascential, commented: “OneSpace’s expertise in content management, content optimization and distribution complements the leading execution capabilities we already possess within digital commerce. In particular, its content optimization product set provides clear cross-selling opportunities for our Edge and Flywheel businesses, while the global reach of our digital commerce business overall offers a route to further accelerate OneSpace’s growth.”

Ascential has more than 2,000 employees across five continents with clients in 120-plus countries.

OneSpace has said it works with about 60 consumer packaged goods companies in the U.S., with clients including Nestlé Purina PetCare, Anheuser-Busch and Campbell Soup Co. The company raised more than $20 million in venture capital since its launch

“It’s our belief, as well as that of Ascential’s, that this is a natural and strategic fit for the continued success of OneSpace. The future of OneSpace is at a very pivotal and promising point, and our alignment with Ascential will enable us to scale more quickly by leveraging their investment resources, expertise, numerous complementary business units, and global footprint,” Leffler said in a statement.

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