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SBDC, O’Fallon team on upcoming Google Analytics workshop

The Illinois Small Business Development Center, in partnership with the O’Fallon-Shiloh Chamber of Commerce and the city of O’Fallon, will be hosting a Google Analytics Livestream Workshop at O’Fallon City Hall (255 S. Lincoln Ave.,) on Tuesday, March 31.

The workshop takes place from 1 to 2 p.m. with a presentation on how to master Google’s business insight tools. Cost for the workshop is $10 and can be paid online at

Individuals can learn how to use Google Analytics to gain insights about how consumers engage with business online. The workshop will discuss the best practices to analyze customer trends and turn these insights into actionable decisions. It will also explore Market Finder, Google’s free tool that helps identify potential markets and customers for business.

In addition to the workshop, from 2:30 to 4:30 p.m., small-business specialists will be available to take your business questions, discuss growth opportunities, and connect you with potential resources.  People may also schedule a 30-minute one-on-one appointment with a counselor by contacting the SBDC. Consultation with small businesses specialists is free.

“We have partnered with the SBDC a couple times now and the results are always great. Any entrepreneur or businessperson should think about attending this workshop on March 31,” said Mayor Herb Roach.

Staff from the Illinois Metro East Small Business Development Center at SIUE will be available to talk confidentially with business owners and entrepreneurs on a range of topics including, but not limited to:

•           Business Financing

•           Marketing Assistance

•           Social Media Strategy

•           Business Plans

•           Expansion Opportunities

•           Buying and Selling a Business

•           State and Federal Regulations

•           Exporting and International Trade

SBDCs in Illinois are funded, in part, through a cooperative agreement between the U.S. Small Business Administration, Illinois Department of Commerce & Economic Opportunity and Southern Illinois University Edwardsville as a service to the community.

To learn how these no-cost services may help your business venture, contact the Metro East SBDC at (618) 650-2929 or

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