The Monroe County Economic Development Corporation is offering the resources of the the Small Business Development Center for the Metro East at a seminar on customer discovery and the competitive advantage from 5:30 to 7 p.m. Wednesday, March 13.
Local business owners and entrepreneurs are invited to attend the seminar at the Harvest Market, 125 N. Rapp Avenue, Columbia, Ill. Registration, including a $5 fee, may be made at www.ilsbdc.ecenterdirect.com/events/30839.
The SBDC is based at Southern Illinois University Edwardsvill. Director Jo Ann Di Maggio May will present on the following topics:
• Customer Discovery
o Why you should consider developing a target market
o Test Marketing
o Ways to identify your market (demographics, geographies, etc.)
• Competitive Advantage
o Creating the “Secret Sauce”
o Determine what sets you apart
o What’s your niche?
“This is a great opportunity for entrepreneurs and business owners to discover the valuable business resources that the SBDC has to offer,” said Di Maggio May. “We truly appreciate Robin and Emma Starkey of Harvest Market, and Edie Koch from the MCEDC for serving as our organizers. It truly takes a team effort to help small businesses survive and thrive.”
“Supporting start-ups is one of the best ways for us to jumpstart new business investment and create jobs,” added MCEDC Executive Director Edie Koch. “We encourage anyone, who has developed a great business idea and is ready to take it to the next level, to attend.”