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Metro East marketing and branding speaker series begins today

People in Business Networking, a Metro East small-business advocacy and connections organization, is launching a 2019 experts series aimed at equipping business owners and marketing professionals with resources to succeed.

PIB’s Marketing & Branding Forum is taking place on the third Tuesday of every month in 2019. The total of 12 midday presentations at Porter’s Steakhouse in Collinsville from 11:30 a.m. to 12:45 p.m. has the objective of educating and entertaining its audience.

“We’re genuinely excited to launch the Marketing & Branding Forum because for years we’ve heard from small-business owners and junior marketing professionals in all sizes of companies that there’s a huge need for this ‘real world’ instruction,” said forum co-coordinator Kerry Smith, longtime journalist and communicator. “For a total of just $50 for all 12 sessions in 2019 (plus the cost of lunch), attendees will take away a wealth of marketing expertise and make valid professional connections with the presenters and fellow guests in the process.”

The first session, scheduled for Tuesday, Jan. 15, at Porter’s, features Smith as presenter and is titled, “Submitting Your Stuff the Way the Media Wants to Receive It.” Smith will walk participants through a practical perspective from her experience as a member of the media and as one who pitches clients’ news to the media.

Each of the 12 sessions includes a take-away resource imparted by that month’s presenter. Future topics include building relevant social media content, reputation management, communicating a technical firm’s message clearly, developing a realistic marketing budget, preparing for a media interview, and more. Attendees are encouraged to arrive by 11:30 a.m. to make one-on-one connections prior to each program’s start.

For more information on the 2019 Marketing & Branding Forum, sponsored by PIB, contact Smith at (618)  225-2253 or kerry@informationworks.org. To register, go to pibnetworking.com/page/joinforum.

 

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