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Celebrity-backed Blaze Pizza opens new location in St. Peters

Blaze Fast Fire’d Pizza, a fast-artisanal pizza restaurant backed by a number of celebrities, opened today at the Shoppes at Mid River, St. Peters.

The 2,800-square-foot open kitchen restaurant features interior seating for 56, and an exterior patio. The location is at 5246 N. Service Road.

 lebronsblazeThe concept is backed by private equity firm Brentwood Associates and founding investors that include LeBron James, Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner.

Since 2012, Blaze Pizza has been serving artisanal pies that it calls both fast and affordable. Each restaurant features an interactive open kitchen format that allows guests to customize one of the menu’s personal signature pizzas or create your own, all for around $8. Every pizza features made-from-scratch dough crafted in house daily, all-natural meats and vegetables, and is finished in an open flame oven which cooks pizzas in three minutes. For guests with special dietary needs, Blaze offers gluten-free dough, vegan cheese, animal rennet free dairy, and tree-nut free pesto.

To celebrate the opening of the company’s newest locally-owned and operated St. Peters restaurant, anyone who visits on Tuesday, July 31, from 10:30 a.m. to 9 p.m. and follows the brand on Instagram, Twitter, or Facebook will receive a free build-your-own pizza.

“Our mission at Blaze is really simple – we’re taking pizza back to its roots,” said Jim Mizes, president and CEO of Blaze Pizza. “By making dough in-house, using carefully sourced ingredients, and cooking by fire, we’re giving guests a great way to enjoy artisanal pizza without the wait. It’s changing the way people think about and eat pizza.”

The St. Peters restaurant is constructed with recycled and sustainable materials, uses eco-friendly packaging, and features energy-efficient LED lighting. 

Blaze Pizza plans to build strong roots within the St. Peters community. The local restaurant has developed a turn-key in-restaurant fundraiser program that returns 20 percent of an event’s proceeds back to local organizations, and will be partnering with local schools, sports clubs and other organizations to host fundraising events. The St. Peters restaurant will also create 50 jobs locally.

Chris McDonald, Blaze Pizza Franchisee said, “We are excited to expand in the St. Louis market and we are pleased to be a part of the wonderful community culture of St. Peters.”

About Blaze Pizza

The first Blaze Pizza restaurant opened on Aug. 6, 2012, in Irvine, Calif., and now operates over 280 restaurants in 40 states, Canada and the Middle East. It was founded by Elise and Rick Wetzel (co-founder of Wetzel’s Pretzels), For more information, visit or

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