First Mid drops lllinois from name, changes logo
First Mid-Illinois Bank & Trust has introduced a new logo for the bank and a shorter name that better reflects its growth and the changing financial services environment. First Mid Bank & Trust will be the company’s official bank charter name and the logo is a refreshed and more contemporary symbol.
“Our growth has already taken us beyond Central Illinois and even out of the state,” said First Mid CEO Joe Dively. “The name and logo were geographically limiting and no longer representative of our current and future market areas. Our customers have referred to us as “First Mid” for many years and that won’t change, but the look is new and we’re excited about the forward momentum it represents.”
To retain First Mid’s history, the new logo contains elements of the past, like the familiar gold horizontal lines. The image is designed to be solid and enduring, with the blue columns signifying the growth of customers, employees and the company.
The First Mid Bank & Trust name is one of a family of companies operating under the holding company, First Mid-Illinois Bancshares, Inc., including First Mid Insurance Group and First Mid Wealth Management. First Mid has had many names and logos over the course of its 153-year history, originating as First National Bank of Mattoon in 1865. The most recent name and logo was established in 1992 when the bank expanded in Central Illinois. In August of 2015, First Mid grew beyond mid-Illinois when it acquired banking centers in Southern Illinois and then in September of 2016 acquired First Clover Leaf Bank, adding six new branches in the St. Louis Metro area, including Clayton.
The transition to the new logo will occur over the next year, with no direct impact on most customers.
Customers can continue to use existing debit cards and checks with the old logo.
For more on First Mid visit www.firstmid.com.