The Illinois Small Business Development Center for the Metro East at Southern Illinois University of Edwardsville has helped another entrepreneur transform her dream into reality.
Jamie Nixon, owner of Strait Laced Boutique, successfully launched her e-commerce women’s fashion store in March 2018, with the help of the SBDC.
SBDC Director and Small Business Specialist Jo Ann May offered expertise on creating a viable business plan and provided additional tools on entrepreneurship and guidance. May also provided assistance with marketing and shared information on other helpful resources.
“Jo Ann always has my back,” Nixon said. “I know I can go to her for guidance and support for anything.”
The SBDC aided in Strait Laced Boutique’s success through Nixon’s participation in the Metro East Start-Up Challenge in 2017. Through the process, Nixon grew in her passion and realized her business idea could flourish. She made it to the competition’s final round where mentors and judges offered comments and recommendations to enhance her business idea and elevate her confidence.
With an eye for style, Nixon knew she was meant to be a fashion entrepreneur. At a young age, Nixon designed clothes for her dolls and herself. She was hesitant to go to fashion school, so she completed a bachelor’s of psychology and master’s in healthcare administration. But, fashion remained her calling.
Nixon’s long-term goal is to reach customers across the world. She would like to eventually open up a brick and mortar store and sees franchise potential.
“I have enjoyed watching Jamie blossom into a true business owner,” May said. “She is working hard to build brand awareness and ensure quality fashion and service. I look forward to assisting her further as Strait Laced Boutique grows.”
Strait Laced Boutique’s fashion styles cater to women ages 18-50 and range from casual wear, special occasion looks, and business casual attire for women of any shape or size.
It offers new fashion styles weekly and free shipping. Customers receive a 10 percent discount on their first order.
For more information, go to https://straitlacedboutique.com/ or call (314) 301-8971.