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Excel Bottling introduces limited edition soda for Big Brothers Big Sisters

BREESE, Ill. — The Big Brothers Big Sisters of Southwestern Illinois has joined forces with Clinton County soda company Excel Bottling Co. for a new fundraiser involving a limited edition soda.

excelbottlinglogo“We are excited to be partnering with Excel Bottling Co. to bring Clinton County a new soda flavor,” says Natalie Jablonski, executive director of Big Brothers Big Sisters of Southwestern Illinois.

The new soda, designed specifically for Big Brothers Big Sisters, is called Lunar Loops. Lunar Loops is purple in color like the BBBS logo and will be available only on fountain at select locations in Clinton County. The Lunar Loops sticker that goes on the fountain is a purple night sky with a bright yellow crescent moon and three yellow stars. The stars represent the Big Brothers Big Sisters Stars campaign.

Since Big Brothers Big Sisters is an organization that helps children, it’s only suiting that the flavor of Lunar Loops reminds consumers of childhood, says Carla Baublitz of Excel Bottling.

“The Lunar Loops flavor reminds me of sitting in front of TV on a Saturday morning with a bowl of fruity cereal watching cartoons,” she said. “It starts with a tangy fruitiness and finishes with a slight creaminess like the sugary milk at the bottom of the cereal bowl.”

The limited time soda, Lunar Loops, will be available on fountain at select locations in Clinton County through the end of February. It will be found at the five CC Food Mart convenience stores (Breese, Trenton, New Baden, and both stores in Carlyle) and also at both of the Dairy King restaurant locations (Breese & Trenton). CC Food Marts are participating in the 6th Annual BBBS Clinton County fundraising effort.

“We rely on our customers and staff in the Stars campaign and this new soda is giving the Big Brothers Big Sisters organization a fun spotlight — a purple soda that tastes like (fruity cereal). I think it will be a big hit,” says Gail Wade of CC Food Marts.

Shortly after the Lunar Loops campaign kicks off, there is a unique lunar event. January 31 is the date of the Blue Moon and this year and it’s also a lunar eclipse. “I feel any time the sun, moon, and earth align, its good luck,” says Baublitz, who’s hoping for good luck for both Lunar Loops and the Big Brothers Big Sisters campaign.

About Excel Bottling Co.

Excel Bottling, located in Breese, IL was founded in 1936 by Edward and Catherine Meier. It specializes in pure cane sugar sodas and are one of the few soda bottlers in the U.S. that can still package in returnable bottles.

About Big Brothers Big Sisters

Big Brothers Big Sisters of Southwestern Illinois has been helping children realize their full potential and build their futures since 1980. Youth are matched with positive, caring role models to mentor and guide them through the challenges they face in today’s society. Services are for children in St. Clair, Madison, Monroe, and Clinton counties. BBBS is always looking for volunteers. Contact the Big Brothers Big Sisters’ office at (618) 398-3162 for information. Check out the website and “Like” the organization on Facebook: Big Brothers Big Sisters of Southwestern Illinois is a proud member of the United Way of Greater St. Louis.

The Illinois Business Journal welcomes business news in Southwestern Illinois. Send it to editor Dennis Grubaugh,


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