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SmartStyle Hair Salon celebrates new, local ownership

smartstyleO’FALLON, Ill. – SmartStyle Hair Salon, located at 1530 W. Highway 50 inside O’Fallon’s Walmart, is now open under new ownership.

It is owned and operated by franchisees Alex and Emily Oliver. SmartStyle’s haircare services are priced a la carte to make it easy for guests to customize their experience and get in and out quickly.

The full-service salon offers regular haircuts starting at $16.50 for adults as well as perms, styles, facial waxing, hair coloring and more. Walk-ins are welcome and appointments are also available. The salon is open seven days a week.

The salon joins more than 2,600 SmartStyle Hair Salons across the United States, Canada and Puerto Rico. SmartStyle accepts all major credit cards and cash and carries a line of professional haircare products including DESIGNLINE, Paul Mitchell, Redken and Biolage.

For more information, visit, on Facebook or call (618) 632-8506.

PHOTO: Members of the O’Fallon-Shiloh Chamber of Commerce and franchise owners cut the ribbon on the SmartStyle Hair Salon located inside the O’Fallon Walmart.

Just open a new business? Send items of interest to Southwestern Illinois to the Illinois Business Journal. Emall Dennis Grubaugh at


1 Comment

  1. Paul Taylor on March 5, 2023 at 5:32 pm

    Silvis Walmart will not answer the phone or they won’t return messages I call from 9:00 in the morning until noon to try to get a hair appointment they don’t answer their phone they don’t return messages they suck I’ll take my money elsewhere this is silvis long Walmart and silvis Illinois

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