ALTON — Swapping is the new shopping, according to Alton Main Street, which is encouraging people to clean out closets and take them to the Mineral Springs Mall this Sunday, Aug. 5.
From noon to 5 p.m., a “Pop-Up Clothes Swap” will be held at the mall located at 301 E. Broadway. To participate, people simply bring gently used clothing and accessories to “trade up” for new items.
The event is free to those who attend if they bring clothes to swap or canned goods to donate. The entrance fee is otherwise $5.
Leftover clothing will be donated to the Caravan Resale Shop to support the Oasis Women’s Center. Attendees may also bring fabric in any condition (such as worn-out clothing, shabby pillows and blankets, etc.), which will be recycled with Remains Inc. as a fundraiser for Grassroots Grocery in Alton.
A needs assessment recently conducted by Alton Main Street revealed that additional clothing stores and resale shops are highly sought after by many community members. “Pop-up shops” are creative temporary retail and restaurant establishments held in underutilized commercial spaces that provide a tangible way to test the market. Successful pop-up events can provide confidence to entrepreneurs that their idea for a new business will be supported by the public. A series of pop-up shopping concepts are in the works with a variety of themes based on what was learned through the survey.
“An additional benefit of the clothing swap is that it’s sure to increase foot traffic for the rest of the Broadway businesses,” said Sara McGibany, executive director of Alton Main Street. “Hopefully attendees will score some great freebies at the event and turn around spend the hard-earned dollars they saved at other shops and restaurants while they’re in the district.” Alton Main Street’s ultimate economic development goal is to reduce instances of Alton residents leaving town to make purchases or find experiences, which drains Alton’s sales tax base.
For more details on the event, contact coordinator Laura Blair at firstname.lastname@example.org.
Visit www.DowntownAlton.com or www.facebook.com/AltonMainStreet.
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