Area’s first Macy’s outlet store to debut in Fairview Heights
A Macy’s Backstage outlet store will debut inside the Macy’s St. Clair Square store in Fairview Heights on Saturday, June 17.
The store will be carved out of approximately 17,800 square feet.of space on the first level.
The grand opening will be celebrated with $20 gift card giveaways for the first 100 customers and special events throughout the day.
“Macy’s Backstage is a new experience for our customer who enjoys the thrill of the hunt, providing fashion and brands at a great value,” said Tim Baxter, Macy’s chief merchandising officer. “The Backstage concept caters to the fashion-savvy, cost-conscious shopper that expects her local store to keep up with her fast-paced lifestyle. The layout is designed for maximum efficiency, while the merchandise offering changes constantly to reflect newest trends.”
A cross between a department store and an outlet, the Backstage is designed with a smaller format that Louis allows shoppers to spot the latest trends in an easy to shop environment.
Sales associates are known as the Backstage Crew. The selling floor will include fashion, home, cosmetics, gifts, active wear and jewelry. Amenities such as mobile check-out stations, free Wi-Fi, “Juice Bars,” designated charging stations, accessible parking, and three-way mirror installations are all included.
Macy’s Backstage outlet stores will offer a wide selection of merchandise from the previous season, as well as fresh merchandise from new brands and internationally recognized labels including celebrity brands. Apparel and accessories brands not currently carried at the full-line department store pop up at Macy’s Backstage outlet stores.
Merchandise will be 20 percent to 80 percent off comparable department store prices.
Shoppers are able to use their Macy’s credit card and earn Plenti points at Backstage locations.
The store at 200 St Clair Square will be open from 10 a.m. to 9 p.m. Monday through Friday and 11 a.m. to 7 p.m. on Sundays.
— From the Illinois Business Journal
