St. Louis Area Foodbank to benefit from Walmart’s ‘Fight Hunger’ campaign

ST. LOUIS — Walmart recently launched its “Fight Hunger. Spark Change.” campaign, a nationwide initiative calling on the public to take action in the fight against hunger.

The Feeding America nationwide network of 200 food banks, of which the St. Louis Area Foodbank is a member, stands to benefit from the campaign goal to secure at least 100 million meals for Feeding America food banks across the country.

“We appreciate Walmart’s ongoing commitment to fighting hunger and are thrilled that Walmart is asking the public to get involved and make a difference in their local communities through the ‘Fight Hunger. Spark Change.’ campaign,” said Ryan Farmer, director of communications for the St. Louis Area Foodbank. “This campaign will significantly boost our collective ability to raise awareness about the issue of hunger in America, allowing us to secure more local funds and ultimately provide food to more people in need in the bi-state region. We hope people in the 14 Missouri counties and 12 Illinois counties we serve will take action and participate in the campaign.”

Working with customers, Discover and five of its national suppliers – Campbell Soup Co., General Mills, Kellogg Company, the Kraft Heinz Co. and PepsiCo – Walmart is offering three easy ways for everyone to take action against hunger and help a local Feeding America food bank through social, online and in-store participation.

1. Purchase: For every participating product purchased at U.S. Walmart stores from April 17 – May 15, 2017, the supplier will donate the equivalent of one meal ($0.09) on behalf of a Feeding America member food bank, up to applicable limits. For every Discover card transaction made at U.S. Walmart stores and Walmart.com during the campaign period, Discover will donate the equivalent of one meal ($0.09) to Feeding America and its network of member food banks, up to $1 million. See Walmart.com/fighthunger for further details.

2. Online Acts of Support: Generate meals for Feeding America food banks by engaging with the “Fight Hunger. Spark Change.” campaign on social media on Instagram, Snapchat, and Twitter, using #FightHunger to highlight the campaign. For each online act of support, Walmart will donate the equivalent of 10 meals ($0.90) to Feeding America on behalf of member food banks, up to $1.5 million.

3. Donate to a Feeding America member food bank at the register during checkout.

To learn more about the campaign, visit www.walmart.com/fighthunger.

 – From the Illinois Business Journal