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Crushed Red inks equity partnership with Dave Peacock, Dean VandeKamp


ST. LOUIS — Dave Peacock, former Anheuser Busch president, and Dean VandeKamp, former Ernst & Young partner, are now equity partners in the St. Louis-based fast casual concept Crushed Red, an emerging, artisan salad and soup concept.

It’s Peacock and VandeKamp’s second investment in the food and beverage space after forming Vitaligent 18 months ago and acquiring 77 Jamba Juice locations on the West Coast.

Founded in 2012, Crushed Red currently has six units operating with franchise agreements for two dozen more, including one planned for Edwardsville.

Based in St. Louis, Crushed Red is carving out a niche in the fast casual restaurant segment dubbed “Artisan Fast.” Founded in 2012 by restaurateur Chris LaRocca and commercial real estate expert Powell Kalish, Crushed Red began franchising in 2014 and serves up chopped-to-order salads, artisan-crafted whole-grain pizzas, all-natural soups and savory appetizers.

— From the Illinois Business Journal

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