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St. Louis recommended for top billing in Lambert name

 

The St. Louis Airport Commission has approved a name change that puts St. Louis in front of the Lambert Airport name.

The commission approved a name change to “St. Louis-Lambert International Airport,” which would reverse the city and legacy founder’s name once the name change is fully approved. The name change must still be approved by the St. Louis Board of Alderman.

“This effort is about aligning the Airport with our city and becoming more unified with the brand and marketing power of the St. Louis region,” said Airport Director Rhonda Hamm-Niebruegge. “We’ve received a lot feedback in the last few weeks that highlighted the support of our effort to put St. Louis first.”

An airport working group originally proposed “St. Louis International Airport at Lambert Field.” Commissioners amended the proposed name and approved “St. Louis-Lambert International Airport.”

“We’ve spent the last few weeks talking with relatives of the Albert Bond Lambert and heard how important it was that Lambert still have a vital position in the airport’s name,” said Hamm-Niebruegge. “The current naming strategy does that. With support of our major business leaders, community organizations, our stakeholders and our commissioners, we believe the new name provides a key foundation for the airport to soon adopt a more cohesive and global marketing platform.”

An overwhelming majority of the top 100 airports in the U.S. are geographically named. Lambert Airport’s airlines operate 250 daily departures to nearly 70 non-stop destinations this past summer. Lambert has served 8,020,558 total passengers through July of 2016, which is an increase of 9 percent over the same period in 2015.

— From the Illinois Business Journal

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