From Illinois Business Journal news services
ALTON — Dollar General will hold the grand opening of its new store at 1822 East Broadway in Alton on Saturday, Oct. 17, beginning at 8 a.m.
Customers will enjoy special deals and free prizes at the event. The first 50 adult shoppers will receive a $10 Dollar General gift card, and the first 200 shoppers will receive a Dollar General tote bag, among other giveaways.
The new store, a short distance from the current location in Alton Plaza shopping center, will continue to provide customers with the same value and convenience, the company said.
“Dollar General is committed to delivering a pleasant shopping experience that includes a convenient location, a wide assortment of merchandise and great prices on quality products,” said Dan Nieser, Dollar General’s senior vice president of real estate and store development. “We hope our Alton customers will continue to enjoy shopping at Dollar General’s new location.”
Dollar General’s new location features a fresh layout, designed to make shopping easier and simpler for customers. Some of the store’s new features include seasonal products featured in the center of the store, easily recognizable departments with visible signage and coolers that are more conveniently located at the front of the store.
Dollar General stores offer convenience and value to customers by providing a focused selection of national brands and private brands of food, housewares, seasonal items, cleaning supplies, basic apparel and health and beauty care products.
Dollar General says it is an ardent supporter of literacy and education. At the cash register of every Dollar General store, customers interested in learning how to read, speak English or get their General Education Diploma can pick up a brochure with a postage-paid reply card that can be mailed in for a referral to a local organization that offers free literacy services. Since its inception in 1993, the Dollar General Literacy Foundation has awarded more than $100 million in grants to nonprofit organizations, helping nearly six million individuals take their first steps toward literacy or continued education. For more information about the Dollar General Literacy Foundation and its grant programs, visit www.dgliteracy.com.