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Fund-raiser to help open Grassroots Grocery to be held at Old Bakery Beer Co.


From Illinois Business Journal news services

ALTON – Organizers of the planned Grassroots Grocery store are hoping for a last surge of fund-raising to get the store open.

A fund-raiser will take place Wednesday, July 22, at The Old Bakery Beer Company on Landmarks Boulevard in an effort to raise the last $1,035 needed to open the cooperative store, which will focus on locally-produced food and natural home products.

From 4 p.m. until close, the brewery will offer a choice of two pints of local, organic craft beer on special for $3 per glass, which will all be donated to Grassroots Grocery, 415 Ridge St.

The store will open 30 days after reaching its $50,000 fund-raising goal, which will be Saturday, Aug. 22, if the goal is achieved at the final fund-raiser, turning the event into a celebration party.

“All we need to do is sign up our last 10 members, gather a big enough party to drink 345 beers, or a combination of the two,” said co-founder Sara McGibany, “It’s exciting to be able to see the finish line.”

Guests are RSVP’ing to the Facebook event as their pledge to drink one beer at the fund-raiser, and the group is keeping a tally on when to celebrate hitting its $50,000 goal. “We really appreciate the OBBC and the entire local business community’s support in this endeavor,” said co-founder Christine Favilla, “There have been so many examples of businesses and organizations going out of their way to help this project come to fruition.”

Supporters can acquire a bright orange, GG carrot branded shopping bag for a $25 donation. Limited edition founders T-shirts will only be available for those who contribute $50 or more during the kickoff campaign. For $100, a family becomes a member of the cooperative grocery, and everyone in the household will receive 10 percent off every purchase made at the store. Prior donors can pick up their perks at Wednesday’s event.

Residents who face food insecurity automatically qualify for the 10% discount, and one does not have to be a member to shop at the store. Businesses are also able to purchase a corporate membership for staff, to enhance their employee wellness programs. Full details can be found at and updates can be found on the Grassroots Grocery Facebook page.

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